GIF-ITI, a fusion of land art and animated gif created by INSA

 

London based artist INSA just created the world’s largest animated GIF in Rio de Janeiro, Brazil. With the help of a team of local artists and a satellite, the whole team painted several murals on the ground, those working as a frames of animation. The awesome result shows the hard work of working in such a huge scale.

insa-space-gif-iti
INSA is a fine artist and designer who has established himself from a graffiti background through extensive street level work and gallery shows around the world. Throughout his career, INSA has allowed himself to explore different approaches and outlets for his artistic agenda, including designing signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company ‘INSA HEELS’ (link to heels site). He has undertaken many private commissions for clients such as Sony and Nike and was recently invited out to Sweden as one of only two British artists to help curate and sculpt the 2008/2009 ICE hotel.

INSA’s canvases and installations are often hyper real, finely crafted creations in which sexual desire and commodity-fetishism merge and contrast. Always with a heavy sense of irony, INSA visually exaggerates the notion of objectification meets commodification with graphically depicted oversized body parts that are suspended in the controlled architectural lines of a sneaker or bold black and white graphic patterns. INSA uses these powerful patterns to play with and distort the spaces where his work is installed to entice the viewer into the ‘fantasy’; a shallow fantasy of materialistic aspiration where sexual objectification is flaunted as a symbol of wealth and success.

What the video below.

Artist’s website here.

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